Erica
Erica is a brand new interactive experience recently released on PS4 and PlayLink. We were responsible for the branding, art direction and launch campaign videos leading up to the reveal at Paris Games Week and subsequent release.
Concept
Trying to encapsulate the overall vision of Erica, we began collating moodboards that best surmised the key themes as well as potential art direction. The tone and setting of the game was that of a mysterious anachronistic criminal underworld. The player guides our lead charact (Erica) through this world as she slowly uncovers the mystery of her father's murder, and her role in all of this.
Logo development
Initial type studies into what would offer the best fit for Erica included serifs, san serifs and the eventual selection of Siena Thin. This evoked the sense of class and refinement that would work well in contrast to the disorted effects incorporated in the treatment.
Type development
After refining the chosen typographic route, we experimented with different methods in creating the transformative and affected type that suits the nature of Erica's storyline.
Credits
Art direction: Sam Richardson
Design: Sam Richardson, Phil Vincent, Claire Coulthard
Photography: Nigal Raymond
Video editing: Matt Akehurst, Stephen Beed, Katy Alldred
Production: Charlene Barco
Design: Sam Richardson, Phil Vincent, Claire Coulthard
Photography: Nigal Raymond
Video editing: Matt Akehurst, Stephen Beed, Katy Alldred
Production: Charlene Barco
More work and things
Ads and Brands
Product
Gaming