The brief
Your Gateway to a New Era
It began with a workshop and strategy for the Hro brand, which led to framing the audiences and identifying the consumer journey. We built out the full overarching campaign messaging and matrix, specific to the Batman launch, which then helped influence the creative outputs.
Visual development
It was important to bring Batman to life through the launch of Hro. The team developed the key visual which ultimately became the core aspect of the launch, and directed the full campaign rollout across various platforms. We created a system within the key visual to ensure consistency across future iterations - bringing to life the Black Adam and Shazam worlds, through the Hro lens.
Asset production
Utilising the approved cityscape thematic and our three key directions in messaging, the asset rollout was completed with the help of our in-house design, art working and AV teams. The assets were optimised for various platforms to announce and support the launch of the Hro. An effort that led to selling out at launch.
Brand bible
To ensure consistency for the brand in global markets, I oversaw the development of a brand bible containing elements across the entire campaign. This encompassed the key visual rules, typography, colour, messaging, and social asset creation.
Credits