Sam Richardson-Gerrard
Creative director, based in Brighton. Over fifteen years making brands look great from the outside and work better on the inside.
Good work starts with playful curiosity and survives because of systems thinking.
Currently at Pretzl, working on rebrands and campaign systems for big tech companies including OpenAI, Salesforce, and GWI.
I also run my own smaller studio, A Fantastic Racket, crafting branded work for games companies and start-ups in the entertainment space.
Previously in-house at PlayStation. Campaign and systems work for creative and cultural companies including Activision, Puma and McLaren F1.
Projects
Vitals A diagnostic platform for creative studio leaders. Proxy An object for people who’d like to look at their phone less.Writing
Taste, Build, Judge A working philosophy for creative teams in the AI era. What happens when AI takes all the graduate jobs? And what the next generation can do about it. Radical Intent Branding that prizes consistency without killing character.Contact
Work samples and a CV are available on request.